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How to get first five customers for your startup?

November 14, 2017 in Customer Accolades, Knowledge Cell


Business concept of Attract, Convert, Retain



Startups have become a big thing today and many individuals are giving up on their jobs to begin a new venture. This involves hard work, dedication as well as risks. But it becomes successful only when you get customers. No matter how big the idea is the number of customers is all that counts. It is extremely difficult to get your first customers as you do not have any proof of your capabilities and proficiency.

To gain your first customers, you must follow certain techniques. Moreover, study and research to get an idea of how other startups have become successful and achieved huge clientele. Read on to know some techniques which can help you to get your first customers.

Connect with your connections

Make an effort to call all your connections and discuss your idea. Offer them your products and services and also request them to share your business details with their connections. Arrange meetings and discussions with the interested clients and share your idea or proposals in detail. You may various platforms such as social media or emails to present your business.


After addressing your clients, make sure to follow them up through emails or calls. This will reflect your interest & will make your client feel important. You may also resolve the queries and concerns of your clients if they have any.  Follow-ups will also help you build a comfortable relationship with the future clients thus enabling you to cater to their customized needs and preferences.


It is very important to have expertise in the domain which you are into. You must possess proficiency and expertise in your respective fields. This is important for any business to run. Since you are answerable to your clients; you must know the answers to their questions and queries.

Free trials and samples

This is one of the tried and tested formulae. You should start offering your free services and products to the customers. Free samples will help you get feedback and suggestions. If your service or product is liked by the buyer then you can expect a paid order.

Work on your idea and follow a systematic approach while starting your business. Do not lose hope and put all your efforts into building a strong business. This is not an overnight job and thus needs a lot of patience, dedication, commitment and hard work to gain success. Positive approach and devotion will surely take you miles


Three Resume Writing Tips for Freshers

October 10, 2017 in Careers, Knowledge Cell


You may find it difficult to write your skills and achievements on the resume if you are a fresher. You have nothing much to show or prove. You rely on the academic knowledge, college grades, and experience in extracurricular activities to qualify for next rounds of selection process. If your grades are average or have a gap in your career, it becomes harder to write a compelling resume. However, there are many ways; you can utilize your strengths and focus on positive side of your past to grab your dream jobs. Since the step towards finding a dream job is creating an effective resume, here are three tips that will help you navigate the first hurdle successfully:

Write About Yourself

Don’t hunt for jargons and buzzwords on the internet. Highlight your strengths and write things and skills which are specific to your personality or you. Copying someone else’s words to make your resume look good will not help. If you don’t have a lot of achievements in the college, then write about small accomplishments, your hobbies, and interests. Things like how you handled a difficult situation, made some decisions which turn out to be good or bad will be helpful in presenting your true self. Don’t write anything to fill the space. A half-page resume is better than 4-page one if you can put everything in just half a page.

Must-Have Details

Don’t repeat skills or achievements to grab attention. Just include all critical factual details which help a recruiter in making a right decision. Don’t fake your accomplishments or experiences. Your resume must include the following information:

  • Educational qualifications with marks and grades (write scores even if it is below average)
  • Years of passing
  • Hobbies
  • Skills required to perform the job you are applying for
  • Accomplishments
  • Necessary Personal Details (like Name, Email, Ph, Address, Date of Birth, etc.)

Prove Yourself

Use numbers to prove your accomplishments. For instance, write the amount of sponsorship you brought for annual college festival. If you are applying for a technical role, then write some specific details that prove your command over the subject. Rather than writing “extensive experience,” write the years or months of experience you have in doing some activities. (Freshers can also have experience if they are involved in some part-time jobs or have learned new skills).


Your personality must be reflected in your resume. The recruiters should get an idea of what they should expect when they call you to discuss further steps of the selection process. Review your resume three to four times and work on shortcomings before posting it on job portals or applying to new jobs.

How to Train Yourself to be More Creative?

September 25, 2017 in Careers, Knowledge Cell, Leadership

How to improve creativity

Many people believe that creativity is an inherent skill that comes with genetics. While it is true that some people are naturally more creative than others, it is also important to note that the creativity can be improved substantially. Like anything else in life, it can be learned, practiced and transformed over time.

Following are some tips that can help you become more creative and enable you to think out of the box naturally:

Treat Creativity as a Skill

Rethink creativity as a skill and not just as a natural ability. Like any other skill, you can improve creativity by continuous practice. To develop a skill, you need to perform some actions repeatedly and evaluate your performance. Once you spot the gap, it is easy to bridge the same.

Similarly, to improve creativity, you need to take the following actions regularly:

Become an Explainer

Try to explain things to yourself. Become an explainer and try to internalize complex situations and explain the same in a layman’s language. If you do it continuously for some time, you will realize that the same situation can be seen through various perspectives. It will open up your thought process and enable you to analyze things keeping in mind a full range of options.

Practice Openness

Don’t protect yourself just because you fear that you may be wrong or others will steal your idea. Express yourself and speak up your mind. Open yourself to new ideas, thoughts, concepts, and experiences. Don’t resist change. Do experiments even if they fail. Monitor your reactions to stressful situations. Think retrospectively, how you could have reacted more creatively.

After doing it continuously for some time, you will see a dramatic improvement in the way you approach new problems.

Ask Questions

It may seem to be a straightforward exercise. However, not many people are comfortable asking obvious questions. So they tend to make a lot of assumptions which hampers creativity.  Asking questions to yourself and others will boost your memory as well as knowledge. As humans, we understand or know a lot of stuff. But, if we don’t practice to use that information, it creates a dull mind. Don’t go to Google the moment you need information. First, ask yourself, think various dimensions of the topic and guess an answer before looking for the same on Google.

Practice Creativity

Indulge yourself in some creative activities such as graphic designing, public speaking, content writing, or anything which make you uncomfortable. It lets you think beyond the daily routine.


Creativity is a mental skill. Thus, to improve creativity, you need to train your mind. Try the tips mentioned above and maintain consistency and you will feel that you are becoming more creative with time.

Five Tips to Develop a Great Training Program

September 5, 2017 in Knowledge Cell

Training Program

Training programs not just help your people update their skills but also play a critical role in the survival of any organization. Despite knowing this fact, very few companies spend enough time to develop a sound training program. Here is a quick guideline to help you create a training module that can develop a culture of learning and development at the workplace.

Identify goals

You need to keep in mind the objectives of your organization to accomplish desired outcomes from the program. Also, define the needs of your company by identifying the weak areas where training would prove beneficial. The goals must be specific and measurable.

 Create a schedule

Depending on the desired outcome of the training program, it might take a few days or several weeks to complete. You should, therefore create a plan and indicate how long the program will last, the frequency, the topics to be discussed and the duration of each session. Also, outline the tangible benefits employees will gain by completing the training program.

Choose qualified trainers

To deliver an effective training, you need to select qualified instructors to conduct the training sessions. You can either make use of the in-house expertise or hire professional trainers after examining their qualifications and experience.

Design lessons

Make a list of lessons, group activities, discussions and tests that are to be conducted during the session. After figuring these out, involve your employees while designing lessons. By understanding what they are nervous about and in which areas they feel least competent, you can structure a useful program.

Try to arrange training in the forms employees most want: group discussion and presentation and avoid if they have a distaste for classroom-style lectures. Vary presentation methods to keep the participants focused on their tasks. These include role plays and simulations, quizzes, and problem-solving activities.

Apply knowledge right away

One of the goals of the training program is to help employees adapt to their roles and become more efficient at what they do. The key to achieving this target is action planning that helps in bringing the learning to life and also in bridging insights and intentions to results.


Developing a training program that meets the needs of both employees and the organization, and keeps the business growing for better is challenging. But an effective training program results in higher productivity, cost reduction, and a much better company culture that will far outweigh the efforts.

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