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How to Manage Your Reputation Online?

August 2, 2017 in Careers, Knowledge Cell

009 reputation

It takes many years to build a reputation but only a few minutes to ruin it. Since we are living in the age of social media where personal attacks and negative propaganda is the norm, it is important to maintain your reputation online. By creating your owned content, optimizing your profiles, and pushing the offensive content off the first few pages will help you to manage your reputation effectively.

Here is a brief overview of how to manage your reputation without working too hard:

Google yourself
Your first step is to search for your name or brand and see what comes up. Ideally, it would be your website, social profiles and other mentions.

Use a tool ‘Me on the Web’ by Google to set an alert for your name. It has three features: Search for yourself, Stay updated with web alerts and Review your Google+ profile.

Add names to the web alerts that people use to search information about you and set alerts to ‘once a day’. This alert feature will not overwhelm your inbox with too many alert messages and will avoid surprises as well.
Another and more useful tool you could use is ‘’. It will notify you whenever someone mentions your name. You can log in, view the mention and address it if it happens to be negative.
Google Suggests can help you find how people search for information about the keywords that matter. You can also utilize Go Fish Digital Tool to search all the complaint related to you or your brand at one place. Complete your Google plus profile by filling all the details such as full name, employment details, hobbies, interests, etc.

Refrain from posting unprofessional content
Posting photos of you at a party or using abusive language might be tempting but that will sabotage your personal reputation since your profile is the first place people visit. If someone else posts your picture that you would not want the world to see, remove the tag that identifies you or asks that person to take down those pictures.

Understand your privacy settings
Check privacy settings of all social media profiles to ensure that who can view your personal details and content. Restrict users whom you don’t want to show a specific information.
For example, on Facebook, you can go to ‘View as’ and see how your profile appears to your followers. On each segment, you can edit the audience to see a particular piece of information you have posted. On the privacy settings page, you can have a control over what other people post about you and you can also limit the audience of the same.

Put all your content in one place
If you want positive results on top of the search page, start your own blog. Use an appropriate domain name and update the blog regularly. Cross-link your blog with other social profiles. Be creative and write the content that reflects your personality.

You need to be conscious of what you post on the social media. It is no longer a personal space. Rather, it has become a digital identity for many. Recruiters, Customers and other prospects make their decision based on the content of your social media profile. Thus, build and manage your reputation online wisely to advance your career rather than ruining it.


Why Women don’t Help Other Women At Work?

July 12, 2017 in Knowledge Cell

Why women don't help other women“As women, we must stand up for each other”- Michelle Obama.

Conventional wisdom has it that women will help other women to support one’s own kind. But, a study conducted by Olin Business school professor Michelle Duguid says that women in the upper levels of business feel less inclined to help out female newcomers in the industry.

So why women dread giving other women a leg up in the business?

Male-dominated Society

A 2014 survey conducted by Workplace Bullying Institute found that women bullied women in 68% of the cases as compared to men targeting men (43%). The woman-on-woman bullying percentages were similarly high in the past WBI surveys.

Susan Barash, an author and a professor at Marymount Manhattan College believes that since we still live in the male-dominated society, women are susceptible to feel like they are competing for a smaller piece of the pie. This feeds covetousness and acrimony among them, ultimately leading them to bully each other.

Feminism Threat

Women networks in some organizations are hypothesized to be social or a male-bashing congregation for which they face subtle or crude remarks from their male peers. Since they are apprehensive to appear as though they are constantly looking out for one another, they distance themselves from other women to be a part of men’s club.

Low Self-esteem

Most people often hold themselves in low regard and feel like they do not have enough competence to be of any real assistance. They do not initiate negotiations regarding work projects or promotions that will empower them to succeed; thus giving away their power to others.

Men and women both enact similar behaviors, but women are considered to be more hostile than men because of the stereotypes we hold against them.


Many women have never been mentored for career development, neither have they provided mentoring to others. According to a study at Great Valley School of Graduate Professional Studies, greater assistance in terms of career development was received from male mentors.

Lack of mentoring makes them under-confident; they dread competition from other women and are less likely to guide each other.


According to Joan Rosenberg, a psychologist, this awful behavior is embedded in women psychologically, culturally and socially. She explained that women are not taught to manage their emotional experiences leaving them with two choices, either turn anger against themselves or toward other women.

Most women lack a proper career development plan that helps you keep focused on your aspirations rather than worrying about others’ accomplishments.

Also, women have become so busy in their lives, both personally and professionally that they do not have time to help each other out.


Women must stop thinking of other women as competitors. Instead, they should compete with themselves, enhance leadership roles; strive for excellence and back other women’s career throughout their lives.

Madeleine Albright, former US Secretary of State, quoted at a women’s conference, “There’s a special place in hell for women who don’t help other women”. When will we quit wrecking each other and start lending a helping hand?

Five Skills Recruiters Need to have to Stay Relevant in Future

July 4, 2017 in Careers, Knowledge Cell

Top five skills for Recruiters

Recruiters or the human resources managers are fast becoming strategic partners of organisations. They no longer serve fringe functions of hiring employees and managing payrolls. With an increase in knowledge-driven job profiles, recruiters’ role has changed dramatically in the recent times. Here are the five essential skills that the recruiters need to have to stay relevant in the future.

Understanding technology

Most of the workforce now uses technology to search jobs and also perform their roles. The way the entire business and economic system operates has made technology its backbone. Accordingly, recruiters also need to keep themselves abreast with the latest developments in technology to stay relevant. Just like the advent of computers necessitated that everyone, including the HR persons, know how to use it, future technology will also present similar challenges. So, it’s critical that recruiters must know the right technology. This factor is also crucial because since the prospective employees will be required to be well-conversant with the latest technologies, the people recruiting them should also have an understanding of at least the basics of the same technologies for them to gauge the efficiency of the candidates.

Data analytics

Recruiters are inundated with thousands of applications for a few vacancies. It has made identifying the right candidates a herculean task. The recruiters are the first level of filtration where most of the applicants, who do not meet the basic requirements, are eliminated. However, with the high number of resumes, use of data analytics has become necessary. Therefore, recruiters must have knowledge of data analytics tools so that they can identify the right potential candidates within the limited time they have.


Recruiters also have to sell. With the dearth of the skilled candidates for complex jobs, there is an immense competition among the businesses to identify, hire, and attract the employees from one another. This makes the task of a recruiter highly complicated, and they have no other option but to “sell” the job prospects to the candidates so that they do not lose out to the competition.

Listening skills

Job aspirants have certain requirements, which are beyond the financial factors. They aspire for other benefits when they look for a job so that they get the right level of job satisfaction. The recruiters need to have listening skills so that they could gauge what the candidates are asking for. This way, they can project their organisation as the most suitable option to the candidates by aligning the needs of the candidates with the offerings of the company.

Emotional Quotient (EQ)

EQ is fast becoming the most indispensable skill for the recruiters. It is because prospective employees these days look for companies that understand them and help them grow in their career. They spend most of their time at work, which means they also seek emotional support from their workplace. The recruiters need to imbibe this skill so that they can ensure employee satisfaction.

The above skills are vital for the recruiters in the current times and will only become more crucial in the years to come.

Stop Over Complicating Things – Just KISS

May 8, 2017 in Knowledge Cell

Make things simple

Too often, we over complicate things in our lives in an attempt to display our intelligence. We micro-analyze every single piece of information that comes our way. We focus on the negative rather than focusing on the more uplifting things. We fail to embrace our shortcomings and instead see ourselves in the negative light.

Straying far from the obvious

Suppose you are a marketer and selling digital cameras. You have optimized the site well. Thus, search engines direct consumers to your company website for common camera terms. There they find extensive information about the features, technical details, and product photos. They wander on your site for a few minutes and leave the page unsatisfied. You lose out on a potential customer. Most of us have at some point of time been subject to excessive information when in reality we intended to simply make an online purchase.

In our bid to race ahead, we focus on explaining details rather than what is really important. There are always schedules, projects, diet plans, workouts that keep us bogged down forcing our minds into an overdrive most of the time.

What most of don’t realize is that we are inundating ourselves with so much information that it becomes difficult to think straight. We over complicate the simplest of things thus wasting our time and energy. We have embraced complications as a habit rather than a conscious drive that implores us to improve.

Making our life more complex only opens a door towards more complexity, the end of which is unnecessary clutter. What we all need to learn is to stop over complicating and micro-managing things.

Keep it Simple, Stupid (KISS)

The objective of any process should be to deliver the simplest possible outcome. Keeping the sales pitch for example, focused on the obvious is a better way to make a sale.

Limiting your options to a bare minimum doesn’t mean you have to compromise in any way. It means you can focus on what is the best. Practicing frugality in your business allows you to communicate better with your precious customers, staff, and suppliers about what you’re trying to do.

Overthinking could also mean that you doubt your own performance in reality. Oprah Winfrey simply puts it across as “If it doesn’t feel right, don’t do it. That’s the lesson. That lesson alone, will save you a lot of grief. Even doubt means don’t.”

A few tips to keep it simple.

  • Focus on one instead of many
  • Communicate clearly
  • Be honest
  • Less is more
  • Embrace the present moment

Stripping back an idea to its core values applies to all facets of what we do. Be it product development, marketing, advertising, copy writing, or how we communicate with each other in our day to day conversations, keeping it simple is just so important. We can all benefit if we realize that there is a tremendous genius in our ability to keep things simple. Think of the shortest and smartest way to get something done, it might not always be easy but it will be worth it. Use this at your workplace and you will things going quite smooth. Almost everything in our life is simpler than they way we think about their complexity.

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