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When No Means Yes

May 22, 2017 in Careers

No yes

Handling rejection isn’t easy. You will find yourself in innumerable instances when you face rejection both personally and professionally. In moments of such despair it is natural that we cave into rejection but what really matters is how you counter attack the setbacks.

The point is no one is immune to rejection. Almost every successful person we ever know has had to deal with rejection at some point in time. We are all familiar with the spectacle Colonel Sanders – the founder of KFC. But what most of us don’t know that he faced rejection not once or twice but a whopping 1009 times before he tasted success.

His is an amazing story of perseverance, dedication, ambition, and hard work. His never say die attitude is the reason KFC is an internationally well-accepted brand today. We have an important lesson for us – Never give up. Rejection in personal or professional life can open the door for greater opportunities.

If your startup is not generating enough cash to sustain the business or you are unable to get a high-paying customer, it is time to do some introspecting. If you are not getting the desired career break or facing difficulties in convincing others about your ideas, don’t get disappointed. It is possible to change a No into a Yes professionally. But that raises the question: How do you turn a no into a yes?

Analyze your rejection

No doesn’t always mean no. Often; it is a quick response instead of “I’m not sure” or “I don’t know.”  Your first step is to analyze the situation to find possible answers.

In your professional career your rejection could stem for the following reasons:

  • Inadequate Information: The message you are trying to convey may hit a home run with the buyer. Different people need different amounts of information delivered in various ways before they come to a decision.
  • Wrong Timing: Timing your pitch is important. Their no could be a way of slowing the process down. It could mean “no, not right now.”
  • Wrong Circumstance: The opposite party may not want your level of expertise or service at the moment. Or you may not be the right fit for them.

Sort the confusion

The word “no” very often means that the buyers haven’t had all of their doubts or concerns addressed. Perhaps they’re confused about how you and your product compare to the competition. If customers aren’t convinced enough with regards to your product, they’ll put off making any decision.

Confront your contacts and sort the confusion rather than letting the opportunity pass. Persuade the buyer into making a decision rather than sulking about the initial rejection.

Use the feedback to bounce back stronger

Every “no” has a reason and a lesson behind it. Sometimes the rejection is inevitable – the buyer can be right.  You can use the opportunity to learn from what it has to offer and bounce back visibly stronger and wiser.

Remember attitude has a lot to do with handling a NO with finesse. It can actually lead new business your way. Success never comes easy. We have to pursue it with all we have and brave the worst dejection the world can offer.

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